The forecast is more favorable for Wonder Girls, who mirror Pink Lady’s appropriateness for the time, as their new American single “The DJ Is Mine” features several dubstep-aping portions. Although watching the trailer for their movie can prompt cringes, their TeenNick flick shows that the folks marketing the group know how to zero in on a demographic. Whereas Utada and BoA just showed up in America and presumed being big in Asia would equal sales abroad, Wonder Girls is being introduced—or, for those who saw them open for The Jonas Brothers, further developed—specifically for the teen and tween markets. Given the music industry’s hyper-segmentation, it’s a smart move to focus on the same audience that turned artists like Miley Cyrus and Demi Lovato into household names.
[The Atlantic / Nobody.]